At Víya, we've never been traditional salespeople.

We started by designing for the people closest to us — and that same intimacy drives everything we make today.

Every piece is crafted with intention, built with precision, and made to last. Víya takes its name from the Sanskrit word for a light breeze — that effortless, at-ease feeling you can't quite put into words but know the moment you feel it. That's the experience we want you to have with us, from the first piece you try on to the hundredth time you reach for it.

We're a small team, and we think that's our greatest strength.

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Our History

Víya exists because of family, legacy, and an unexpected journey.

Diamonds, gemstones, and precious metals have been deeply woven into Indian culture for centuries. In fact, 90% of the world’s diamonds are cut in India—particularly in Gujarat, where my family is from. My father was born into this legacy, but his path wasn’t set in stone.

At just 13 years old, after finishing 6th grade, he had a choice: continue our family’s farming tradition or carve out something new. In the growing city of Surat, he found his way into diamond cutting.

Over the years, his journey took him from Mumbai to Hong Kong and eventually to New York and New Jersey—our home. Then again, as immigrants, we’ve always had two homes.

How Víya was Born

I won’t pretend that jewelry design was always my passion. When my father passed away during my junior year of college, my brother and I had different dreams. But when our mom asked us to take the mantle and continue our family’s multi-national diamond and jewelry manufacturing business, the answer was clear.

The day after I graduated from Purdue, I was at work with my mom. At first, I knew little about diamonds, the industry, or even running a business. Everything we know now? We learned through experience—through mistakes, through guidance from loved ones, and through figuring things out as we went.

Somewhere along the way, my close friends—who had some idea of what I did but knew it wasn’t engineering—started asking me to help them craft the perfect rings for their partners.

Those moments became the foundation for Víya.

So, whether you’re here to design a one-of-a-kind piece, find the perfect engagement ring, or just learn more about jewelry, we’ve got you.

At Víya, you’re home.

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Design Stories

The Barter Exchange

'Louped In' with Víya